PLACE DYNAMICS LLC
New Hampshire’s North Country is cut off from regional population centers by
the White Mountains to the south, and by the Canadian border on the north.
Historically, natural resources have been the fuel for its leading industries;
tourism and forest products. Manufacturing has been concentrated in paper and
apparel. Most of the region’s apparel jobs succumbed to foreign competition by
the 1980’s. In recent years, four of the region’s five paper mills have been
The New Hampshire Department of Resources and Economic Development
retained Place Dynamics to assess new opportunities for business growth in
the region, and to advise the State and local officials on effective marketing
strategies to realize these new opportunities.
Our approach combined an analysis of industry trends, regional resources, and
work force characteristics to determine a preliminary list of targets. This list
was then ranked based on criteria including industry growth prospects, the
comparative strength of competitive locations, the potential impacts of the
industry on the local economy, and the resources that may be required to
pursue the industry.
A detailed profile was prepared for each of the final targeted industries. This
includes an overview of the industry and trends affecting it, typical employment
needs, competitive locations, an assessment of regional capacity, and a
statement of northern New Hampshire’s value proposition - why the industry will
find the area attractive.
Finally, a strategic plan guides the State and local economic development
organizations in building capacity and marketing to the selected industries.
3090 S. Country Lane
New Berlin, WI 53146
Outcome: The State of New Hampshire is currently
implementing the plan to attract new industries in targeted
Industry Target Study and Marketing Plan
Coos County, New Hampshire