PLACE DYNAMICS LLC
Fox River Corridor Redevelopment Plan
Appleton’s Fox River Corridor has a rich heritage. Originally a trading route, by the middle of the
1800’s the river’s energy had been harnessed to provide power for dozens of mills that lined its
banks and locks. Paper-making soon came to dominate the valley.
One by one, the paper mills began to close beginning in the 1990’s. These old buildings and
confined sites are not wellsuited to new industries, but may present opportunities for renovation or
redevelopment as part of a new mixed-use district featuring offices, retail and dining venues, and
hundreds of new residences.
Place Dynamicsworked with the City of Appleton to realize the vision of a vibrant mixed-use district
in the Fox River Corridor, including the Industrial Flats, a large island bordering the downtown, and
other sites along the river. This plan addresses the need to provide a smooth transition from heavy
industry to new uses through phased redevelopment, preservation and interpretation of the area’s
history, establishment of new open spaces and paths along the waterfront, an appropriate mix of
residential and commercial uses, and design recommendations for new construction.
The plan builds upon our previous work to design the Jones Park Waterfront (2006), and create a
plan for the downtown (2007).
3090 S. Country Lane
New Berlin, WI 53146
The plan was adopted in December of 2009.
By Autumn of 2011 two development
projects had been proposed. One calls for
redevelopment of a shuttered manufacturing
facility along the river. The second project
will redevelop a 72-acre site atop a nearby
bluff. After attempting and failing to gain
support for another development pattern, the
developer has adopted the concept design
prepared by Place Dynamics in this plan.