PLACE DYNAMICS LLC
Appleton is a city of over 70,000 people located in northeastern Wisconsin. The 2010-2030 Comprehensive Plan was a three-year effort to craft a blueprint
for development including future land use, transportation, economic development, housing, natural and cultural resources, and utilities and community
facilities. Additionally, the plan updated the City's Parks and Recreation Master Plan and created detailed plans for three commercial corridors and the Fox
The process began with visioning program including a community survey and multiple community meetings, resulting in a consensus vision for the city.
Public input was courted throughout the plan, with frequent outreach, focus group meetings, workshops, and public meetings. The resulting plan was
adopted on unanimous votes of the Plan Commission and Common Council.
Except for its northern edge, Appleton is ringed by other cities that limit its growth potential. This has led the community to show strong support for
preserving its existing neighborhoods, revitalizing its downtown, and promoting redevelopment on underutilized sites such as former factories along the Fox
River. Elsewhere, the city is working with its neighbors on issues of regional concern, such as planning to revitalize College Avenue, which serves as the
major entry to Appleton's downtown.
3090 S. Country Lane
New Berlin, WI 53146
Appleton's Commercial Corridors
South Oneida Street, Wisconsin Avenue, and Richmond
Street began developing as commercial arterials in the
late 1800's, although most of their development occurred
in the years after World War Two.
Although they serve stable neighborhoods of mostly
small single family homes, newer commercial areas with
large grocery and big box stores have shifted shopping
patterns away from these corridors. This is particularly
true of Wisconsin Avenue, which has more commercial
space than the market will support.
Strategies for these corridors include introducing more
mixed-use development, as well as high density
residential on Wisconsin Avenue. Richmond Street will
be positioned to serve as the neighborhood shopping
district for the downtown and adjacent neighborhoods.
The opportunities for South Oneida Street include medical
offices and other uses associated with St. Elizabeth
2010 - 2020 Comprehensive Plan